| JOURNAL
OF THE ACADEMY OF BUSINESS EDUCATION |
| VOL. 8 CONTENTS SPRING 2007 |
|
1 Enhancing Business Education Through Liberal Studies by Diane F. Baker and Penelope J. Prenshaw For centuries, academics have compared the value of a liberal versus professional education. Standardized curriculum for business majors increases the likelihood that undergraduate business students are at least exposed to liberal studies. Unfortunately, liberal and business studies continue to be viewed as distinct and typically are taught separately, reducing the potential impact that a strong background in liberal education can have on business students. The purpose of this paper is to provide persuasive arguments to business faculty regarding the importance of liberal studies for business education. A case study is provided, detailing the integration of liberal studies into the curriculum of an MBA program with assessments examining the effectiveness of the integration efforts. 17 InterCon Travel Health Case Study by Gregory E. Truman, Dessislava A. Pachamanova and Michael A. Goldstein InterCon provides services to health insurers of foreign tourists who travel to the United States and Canada. After experiencing high growth, the company confronts several operational challenges. As a responsive measure, management considers developing an IT system. The system must go through the formal capital investment evaluation process, which requires estimation of costs and benefits and uses the NPV method. Subject to uncertainty, "soft" benefits are computed from probability distributions. All costs and benefits are treated as discounted cash flows. Employing a Monte Carlo simulation modeled in a common spreadsheet program, management must decide whether to fund the IT system. 33 Online Tutorials: Some Tips for Beginning Developers by Marcia Niles and Michele O’Neill Technology in the classroom can create great opportunities to enhance student learning and gain efficiencies in today’s tight budgetary times. To take advantage of these technology-related benefits, we recently conducted a pilot study for online tutorials. In stark contrast to our success at using technology to enhance student learning was our struggle with using it to create efficiencies in a resource-constrained environment. We, as technology and web novices, made some rookie choices and errors and learned many lessons. We share these with other colleagues that are not technology experts but are wishing or needing to develop themselves some technology-based content. 40 Relationship Between Student Performance and Specific Online Support Materials in an Operations Course by Kenneth J. Klassen and Ernest N. Biktimirov This study examines the relationship between students’ use of specific online support materials and their performance in a traditional, face-to-face introductory operations management course. Five measures are used: total hits, hit consistency, accesses to homework solutions and PowerPoint slides, and the number of unique files accessed. Findings indicate that accesses to homework solutions are positively related to students’ performance. In addition, results suggest that access to specific files (rather than access to online course materials in general) is related to student performance in the course. 49 Introducing Students to the Real Option Approach to Capital Budgeting by Diane M. Lander and Glenn N. Pettengill The real option approach to capital budgeting has gained acceptance in the business community and is now addressed in Financial Management textbooks and Corporate Finance courses. Real option valuation, however, can be a challenge for both students and instructors. Using, as an example, a Black-Scholes call (growth) option, we discuss possible student questions and areas of confusion, potential teaching issues, and basic knowledge connections the instructor may need to help students make. We conclude by providing suggestions and a list of resources for facilitating student learning. 61 Does a Classroom Physical Facility Affect Student Learning? by Obeua S. Persons This study is the first to statistically examine the relationship between a classroom physical facility and student learning measured by a course grade. The students are business majors in two sections of introductory managerial accounting course at a private university. Regression analysis, which controls for six variables, indicates that students are likely to achieve a better course grade if they are in a better classroom physical facility. This finding suggests that professors and students may want to select a classroom with a better physical facility, and university administrators may want to allocate more resources to improve classroom physical facilities. 67 Teamwork Experience and Team Skills Expertise: Acquiring Both in a Management Class Project by Laura L. Paglis This article highlights the distinction between experience and expertise as it relates to building students’ competencies as ‘team players’. The central premise is that expecting students to develop teamwork skills simply through the experience of working with others on a class project is unrealistic. Instead, periodic team process assignments that management instructors can integrate into virtually any semester-long team project are described. These assignments are designed specifically to address some of the KSAs required for teamwork, as identified by previous research. 77 Minority Business Cases: Is Anyone Interested? by Shona Morgan, Jeff Totten and Roger Gagnon Minority groups will account for a higher percentage of the U.S. population than the non-Hispanic white population by 2060. Correspondingly, college classroom populations are becoming increasingly multicultural. The need for classroom environments and pedagogies to accompany this student diversity is apparent. Long considered an effective pedagogy, less than 1% of published business cases deal with minority owned businesses. We survey minority business owners and managers and analyze their interest in case development and their concerns in an effort to explain why so few minority business cases are available and what may need to be accomplished to encourage their development.
Academy of Business Education
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